Case Study
LAJHealth
Website Redesign & Development
Platform
Craft CMS
Services
UX Design, UI Design, Systems Administration, Development, Project Management, Quality Assurance, SEO, Analytics, Accessibility
Overview
LAJHealth is a Southern California nonprofit and one of the nation's leading senior healthcare systems, serving more than 4,000 seniors each year. With services spanning in-home care, community-based support, and campus care, the organization needed a website that could better reflect its breadth of services and support the rollout of its new brand identity.
The Challenge
As LAJHealth transitioned from its former name, Jewish Home for the Aging, the organization was ready for a major digital refresh. The existing website no longer reflected the strength of the brand, the scope of its services, or the needs of its many audiences. The new site needed to become a cornerstone of the rebrand while better serving participants, residents, family members, loved ones, staff, and other key stakeholders.
Our Approach
SunnyByte partnered closely with LAJHealth to lead discovery, research, and planning around audience needs, website goals, and content priorities. Working alongside their marketing agency, we translated the new brand into a digital experience that felt modern, accessible, and aligned with the organization's mission.
From there, we designed and developed a new Craft CMS website focused on clear calls to action, intuitive content management, and strong conversion pathways. The site was built to support a wide range of user journeys, including admissions inquiries, tour scheduling, donations, job applications, and newsletter sign-ups.
Key Features
Rebrand-Driven Website Redesign
We helped bring LAJHealth's new identity to life online through a full redesign centered on clarity, usability, and audience needs.
Conversion-Focused User Paths
Flexible Craft CMS Architecture
Because the project involved many templates, components, and shifts in page hierarchy and navigation, flexibility on the backend was essential. Craft CMS gave the LAJHealth team a user-friendly platform that could adapt quickly as needs evolved.
The Outcome
The new website gave LAJHealth a stronger digital foundation for its rebrand and a more effective way to communicate with the many audiences it serves. It provided a more polished and intuitive user experience, supported key conversion goals, and gave the internal team a flexible content platform for ongoing growth and updates.
The result was a site that better reflected the organization's footprint, mission, and long-term goals.
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