CASE STUDY
Britax
Ongoing Craft CMS Support for B2C and B2B Websites
Platform
Craft CMS
Services
UX Design, UI Design, Systems Administration, Development, Project Management, Quality Assurance, SEO, Analytics
Overview
Britax is a leading manufacturer of child safety products, with separate digital platforms serving both consumers and business partners. Its B2C site supports product discovery, education, and ecommerce, while its B2B platform provides retailers and partners with access to business tools, training, and operational resources. Managing both websites required a development partner with the technical depth to support day-to-day stability as well as ongoing platform improvements.
The Challenge
Britax initially engaged SunnyByte to perform a comprehensive review of its website ecosystem, including risk assessment, server sizing recommendations, queue processing optimization, plugin analysis, performance improvements, and WCAG compliance review. The goal was to identify whether SunnyByte was the right long-term partner to support both websites and guide future technical decisions.
Following that initial assessment, Britax selected SunnyByte as its ongoing Craft CMS development partner for both the B2C and B2B sites.
Our Approach
Once engaged, SunnyByte became an extension of the Britax team, supporting both websites through ongoing maintenance, platform updates, and a steady stream of small- to mid-sized enhancement projects. Our work focused on helping the sites remain stable, secure, and performant while also supporting the operational needs of both the consumer and business sides of the brand.
Over time, the partnership has included ecommerce-related enhancements, fraud protection initiatives, third-party integration improvements, and technical modernization across both platforms.
Key Features
Two-Site Craft CMS Support Model
We provide ongoing development and maintenance support across both Britax’s B2C and B2B websites, helping ensure consistency, reliability, and platform health across two distinct digital experiences.
Fraud Protection & Ecommerce Enhancements
For the consumer website, we implemented fraud protection improvements and added freight protection functionality, including freight charge calculations, related tax logic, and order summary updates.
Ongoing Platform Modernization
Sunnybyte has continued to keep both sites current through ongoing Craft CMS and plugin updates, support for PHP and MySQL upgrades, the successful Craft 3 to Craft 4 migration across both websites and most recently an upgrade from Craft 4 to Craft 5. We have also completed additional PHP updates for both the B2C and B2B platforms.
Third-Party Integration Improvements
Our team has supported and enhanced several critical integrations, including improvements to Microsoft AX-related account cross-referencing and logging, Authorize.net gateway customizations for fraud prevention, and Salsify product inventory feed integration and customization.
Outcome
SunnyByte has become a trusted long-term development partner for Britax, helping support two important website platforms with a combination of strategic oversight, technical maintenance, and hands-on enhancement work. Our partnership has strengthened the stability and maintainability of both sites while giving Britax a reliable team to execute ongoing improvements as business needs evolve. The partnership remains focused on keeping both platforms secure, current, and ready for future growth.
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